MARKETING CAMPAIGNS
Legrand CRM is the first CRM system in its price range to deliver a practical system to manage and measure marketing activities.
With Legrand CRM's marketing module you can:
- Define your own types of marketing campaigns.
- Record the Start/End dates of the campaign, budgeted cost and estimated revenue, and use two user-definable fields for further information.
- Implementation - manage the implementation of a campaign by linking Tasks and Appointments to the campaign and recording notes.
- Targets - if the campaign is a direct marketing campaign whereby you target a specific list of contacts with a promotional offer e.g.
an upgrade offer to past customers - you can easily assign the list of targeted contacts to the campaign.
- Respondents - once the campaign is underway, Legrand CRM enables you to record every person that responds to the campaign so at all
times you know exactly how many people have responded.
- Sales Opportunities - When looking at a marketing campaign record you can immediately see all the sales opportunities that were created
as a result of the campaign.
When a campaign is closed, the detail is still recorded in Legrand. This gives you the ability to look back at your past marketing campaigns and,
at a glance, see how much they cost, how many people responded, how many sales opportunities were created, how many sales were closed. With this
historical data at hand you can make informed decisions about future marketing activities.
