WHAT IS CRM?
CRM or Contact Relationship Management is all about looking after your contacts ... whether they're prospective clients, existing clients, suppliers or business partners.
The information you keep on these contacts is a valuable business resource. Yet when this information is stored in different locations - databases, spreadsheets, hanging files, laptops, accounting systems, or inside individual minds - it becomes extremely difficult to get a clear picture of who you are dealing with and to be able to use this information to its full advantage.
Being knowledgeable on your prospects and clients and communicating with them on a regular basis, places you are in a much stronger position to meet their ongoing needs, generate further sales and ward off the competition.
When you use a CRM system such as Legrand, all your prospect and client records are kept in one central location. Information is easily shared amongst users, who have a 360 view of the company or contact they are dealing with.
Communicating with groups of contacts on a regular basis then becomes effortless through simple mail merges or email campaigns. Keeping records of meetings, visits, emails, phone calls, and correspondence is also easy when you use a purpose built CRM software package.
A Contact Relationship Management system such as Legrand will enable you to:
- Effectively monitor your sales staff and see how each sales opportunity is progressing
- Record detailed information on products or services that have been sold to customers
- Manage your marketing campaigns and measure the results
- Schedule your appointments, tasks and activities
So, why not download a FREE Trial Copy of Legrand CRM today and discover how you can maximise the potential of your customer database.
